Indie Ignition

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Calgary’s Only Accelerator Program for Creative Industries  

Start Your Engines

Indie Ignition helps entrepreneurs in the Calgary region quickly develop and launch their creative and digital entertainment business ideas in three key areas: Esports Business, Game Development, and Film & Animation.

Future entrepreneurs pitching their business idea at the Indie Ignition 2024 competition
Future entrepreneurs working at the Indie Ignition 2024 event competition

Shift into gear

By the end of the program, you'll be ready to launch and successfully run your creative business with a clear, strategic plan.

Our twelve week accelerator program helps you shape your business concept with guidance on project planning, market research, brand identity, viability testing, and pitch feedback. We’ll also explore industry trends, analyze business models and sustainability, and refine your creative direction to help you identify your customers and marketplace.

Full Speed Ahead

We offer the potential for participants to receive seed funding with the program leading up to a final pitch competition where the top three pitches in each stream get rewarded with funding to launch your business

Concepts accepted for funding will receive support through the key startup stages: ideation, validation and commitment.

Future entrepreneurs working at the Indie Ignition 2024 event

Overview

01Weekly Content

Each week we will bring in an industry expert to share their knowledge about specific topics in their area of expertise. The sessions will be broken down into roughly 1 hour of discussion time, 30 minutes of workshop or Q & A, then 30 minutes of pitch practice and feedback. This may change depending on the nature of the speaking session and how much time is left over. Each company will have several opportunities to practice their project concept pitch throughout the course and will receive feedback from the weekly speaker.

A presenter at the Indie Ignition pitch competition in 2024

02Mentorship Program

We will be pairing you with industry experts to learn from their experiences. Each company will be paired with a mentor based on their industry and specific needs. You will then be allotted 10 hours with your mentor. Please give some thought to what you would like to get out of your mentorship engagement by establishing some topics and outcomes you need guidance on. You will get the most value out of mentorship when you come prepared with the right questions to help you understand and reach your next major milestone.

The scheduling of these meetings will be managed between the Mentor and the Mentee based on their own availability and capacity. Please understand that our Mentors are also working professionals and may have restrictive schedules. The 10 hours of mentorship time does not need to be used up within the 12-week period of the Accelerator program.

03Business Registration

As part of the accelerator program, we will support you through the registration process for your business. If you already have an incorporated business, you will receive professional guidance and paperwork review to ensure everything is in order. You will get more information on this at our first session on September 3rd.

04Participation & attendance

The minimum attendance for the program is 75% session attendance, or 9 out of 12 sessions. While we will have a virtual component to the weekly sessions for those who are unable to attend, we strongly encourage you to attend in person. If you do not meet the minimum requirements of attendance, you will not be eligible to participate in the pitch competition nor receive any of the program funding.

05Session Time and Location

Sessions will mostly be held in-person at the downtown Calgary Location on either Tuesday or Thursday evenings from 7pm to 9pm.Sessions will either be held in classroom S7025 which is on the 7th floor of the south tower, or in the Esmail & Safana Bharwani event space (N231) on the second floor of the north tower. For more details, please reference the table below.

06Accessing Bow Valley College

The Bow Valley College campus is located in Downtown Calgary. The college has a North and South tower that straddle 6th avenue South.

The Campus address is:
345 - 6 Avenue SE, Calgary AB T2G 4V1

The parkade is located below the south tower and is accessed from 6th ave. Please note that the entrance closes at 7pm. Therefore if you’re not already in the parkade by then, you will not be able to access it. Vehicles that are already parked inside the parkade can still leave at any time. Parking is also NOT free.

07Security

Please note that the outside campus doors will be locked at 7pm each evening. Be sure to arrive before that time for easy entry to the college. Once inside, you can leave at any time. If you are unable to make it on time for a session and need to access the college after 7pm, the security staff will need to see this document as proof of your participation in the program. We recommend you keep a copy of this document saved on your phone for easy access. There will be a guard posted at the South tower/C-train doors and at the north campus 6th ave doors.

To contact campus security at any time, call: 403-410-1713

Funded accelerator programs

Esports
Business
Accelerator

learn more
01/03

Game Development
Accelerator

02/03
learn more

Film and Animation
Accelerator

learn more
03/03

Pitch

08Final Pitch Event

The pitch competition will take place at Platform Calgary on November 20th and will be part of Platform’s Innovation Week event. The pitch will be judged by a panel of industry experts based on a consistent set of criteria. More information about the judging criteria will be shared closer to the date of the competition.

The top 3 pitches of each industry stream will receive cash prizing from Bow Valley College in the sums of:

1st place = $12,000
2nd place = $10,000
3rd place = $8,000

There will be other events taking place at Platform Calgary alongside our Pitch Competition. This will be a great opportunity to network with industry experts, fellow entrepreneurs, and potential investors or employers. It will also be taking place on a weekday so please be sure that at least one representative is available to pitch for your company.

Schedule

Week 1
03
Sep

Intro, Program structure & Outcomes Workbook | Business Registration Support Package

Ryan Coutts | Mike Lohaus | Scott Nicol
N231
Week 2
10
Sep

Introspective Look at Professional Game Development

Vieko Franetovic
S7025
Week 2
12
Sep

Esports industry overview General trends

Ryan Coutts | Melissa Burns
S7025
Week 3
17
Sep

Game Dev Business Modelling & Sustainability

Radu Muresan
S7025
Week 3
19
Sep

Defining your business | Business model Canvas

Ryan Coutts | Sarah Morrill | Chantel Elliot
S7025
Week 4
24
Sep

Creative Direction & Worldbuilding Process

Mike Lohaus
S7025
Week 4
26
Sep

Developing your value proposition & customer segments

Thomas Battle | Ryan Coutts
S7025
Week 5
07
Oct

Joint Session | Representing your Brand

CK Dhaliwal
S7025
Week 6
10
Oct

Joint Session | Understanding the market Validating your Business

Sarah Morrill | Chantel Elliot
N231
Week 7
17
Oct

Joint Session | Content Creation & audience building

Ryan Turner
S7025
Week 8
22
Oct

Understanding the Steam Algorithm

Chris Zukowski
S7025
Week 8
24
Oct

Financial Strategy Cash Flow Revenue Generators

Jason Lepine
S7025
Week 9
31
Oct

Joint Session | Legal & IP | Company structure considerations

Scott Nicol
S7025
Week 10
05
Nov

Funding & Revenue Streams, Financial Strategy

John Higgins
TBD
Week 10
07
Nov

Game Licensing Developer/Publisher Relations

TBD
TBD
Week 11
20
Nov

Pitch Competition

Teams
Platform Calgary
Week 12
28
Nov

Program Wrap Up | Pitch Feedback | Next Steps

Accelerator Team
TBD

Mentor Spotlight

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam varius vestibulum faucibus. Suspendisse iaculis maximus accumsan. Sed porta, velit vitae porttitor tristique"

Mike Lohaus
Manager, Digital Entertainment Nexus

Mike Lohaus, Manager Digital Entertainment Nexus